• SoundPro has been the trusted source for Pro Audio, Video and Lighting equipment since providing backline gear for Elvis Presley in 1973. As the leading retailer/distributor of AVL products, we are excited to help you create memorable live, recorded, and streamed experiences using high-quality gear from brands like Allen & Heath, Blackmagic Design, DAS Audio, Electro-Voice, Sennheiser, Shure, Yamaha, and so many more.

    Learn More About Our Team 

  • Our team members are passionate about and deeply rooted in the industry, often having personal experience with the gear we offer. Decades of professional and practical experience make our team your best knowledgeable resource for pro AVL solutions in houses of worship, businesses, live production, contractors/integrators, DJs, content creators and more nationwide.

  • We are committed to providing professional gear through a buying process made fast and easy with our curated stock and fast shipping turnaround.

Our Mission

Our mission is to make buying Pro Audio, Video and Lighting equipment fast, easy and trusted.

  • Our Values & Vibe

  • At SoundPro, our values are more than just words. They define who we are and how we operate.

  • People are at our core.

    We respect, value and are inspired by our team, our customers and those in our industry.

  • Accountability is our culture.

    We front load expectations and simply own it.

  • Our industry is our passion.

    We don’t just work in our industry, we live it and love it.

  • Service is our obsession. 

    We work tirelessly to serve those around us and have a blast doing so.

Our History

SoundPro's journey began with our first customer, Elvis Presley!

  • In 1973, Charles Kitch, a guitar player and entrepreneur, was working at the Arnold & Morgan Music store when he received the unexpected call that would change the course of the next four decades. Charlie Stone, Elvis Presley’s tour manager, had called the music store looking to rent backline gear for Elvis’s show in Dallas the next day. The store owner told Charlie that he could buy the gear just like everyone else. Instead, Charles started pulling together the required gear including his personal Fender guitar and amp. With the assistance of a friend who had business cards and a 4-track recording studio called Sound Productions, they were able to supply the gear needed for Elvis. That one gig turned into a 30-day tour with Elvis, and Concerts West, the promoter, called the pair back a few weeks later requesting backline rental for Chicago and Three Dog Night tours.

  • Charles quit the music store and within a year after touring with Elvis, Sound Productions was providing backline and tech support for some of the biggest names in Rock ‘n Roll. The list includes the Rolling Stones, Led Zeppelin, Billy Joel, David Bowie, The Kinks, Rod Stewart, Linda Ronstadt, Lynyrd Skynyrd, James Taylor and many others. SoundPro became the backline provider for most tours that were serviced by Showco, a full-service production company out of Dallas, Texas.  

  • SoundPro started fabricating custom electronic and speaker systems for touring bands requiring partnerships with vendors like JBL, Crown, Soundcraft, UREI and others. When bands and production companies wanted to buy the products, they rented and Showco contracted SoundPro to sell off their older sound systems, the transition to pro audio sales and repair was natural. The growing company even became the exclusive dealer for Showco’s new speaker line, the SS Series. After running ads in Performance Magazine, Billboard and REP magazines, Charles was selling new and used gear all around the country.  

  • In 1982 SoundPro started a new phase of growth with custom designed installs for hotel clubs for the Trammel Crow Company around the country. By 1985, to avoid competing with SoundPro’s contractor customers, the decision was made to focus on sales and distribution. The expertise in production, design and installation enabled the sales team to provide a higher level of service than competitors could offer.

  • On July 13, 2012, Sound Productions expanded their office and grew into a new location in Irving, Texas. In September of 2020, SoundPro opened a second office in Madison Wisconsin to better serve their growing customer base which includes house of worship, production, education, corporate, musicians, hospitality and more. Today, Sound Productions is the industry’s leading retailer and distributor of pro audio, video and lighting equipment with a sales staff comprised of knowledgeable account managers with both production and installation expertise.

Let us help you get the right gear for any project.

Start Shopping

  • Certified Account Managers

    Our Account Managers, with 16+ industry certifications, are ready to find your solution.

  • Personalized Pricing

    We know every project is unique. Get a personalized quote anytime you need it

  • Fast Shipping & Local Pickup

    In stock items ship same day if ordered by 4pm CST. Pickup offered in Irving, TX.

  • Accountability from Real People

    We aim for a smooth, transparent experience by setting and sticking to clear expectations.

  • Easy Payments & Financing

    We accept all major credit cards and also offer financing through our partners.

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