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We’ve spent the last eighteen months investing in resources to better serve your pro audio, video, and lighting needs.

Mid-year “updates” in the AVL industry are traditionally tied to the winding down of trade shows and conferences – and are usually more reflective than proactive. Because this year’s calendar of events is different, I wanted to personally fill you in on SoundPro’s recent news and plans. We’ve been investing in new resources over the past eighteen months to help us better serve our customers, and as a result, we are better prepared to help you in a year with different dynamics and challenges.

We now offer a more robust video selection.

As the need for video and collaboration solutions has risen over the past eighteen months, we’ve added more video products to our assortment. We are now well-positioned to help with displays, projectors, PTZ and production cameras, switchers and converters, and more. 

SoundPro.com is new and improved.

In March of this year, SoundPro launched our new website. The transactional website offers advanced search functionality to help you find the gear you need quickly, plus it allows for payment plans through Affirm.

We’ve added new brands.

Just recently, we’ve added to our brand portfolio with products from Bose, AKAI, Audient, M-Audio, LEA Professional, and more. We’re committed to sourcing additional brands and products, based on customer demand, as we head into next year.

We opened and celebrated a new office in Madison.

In July, we hosted a grand opening event for our Madison, Wisconsin office. We launched the office in March of 2020 but held off with the event until this summer, so that more customers could attend. We now have twelve team members in the Wisconsin office comprised of sales, marketing, eCommerce, merchandising, and purchasing. As a national distributor, we are also committed to building a regional presence where it makes sense to best serve our customer base.

More SoundPro events and training are coming.

We are currently preparing for the next series of in-person trainings, product demos, and open houses in our Dallas Experience Center. We hope to have news soon on a variety of upcoming live training events with AVL manufacturers. We’re committed to giving you tools and resources, including the opportunity to see, touch, and use gear in a real-world setting, needed to make important buying decisions.

The 2021 industry calendar is a little different this year. Business success, in any year, is about being prepared and getting ahead of the curve. My goal, heading up our growing team, is to continue to invest in initiatives to help you navigate both challenges and opportunities better.